The Zero-Click Era: How the Top 1% Win — Proven Strategies Integrating GEO and Paid Media

Session Overview

Over the past few years, as AI engines have evolved and user search behaviors have changed, interest in GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) has surged. However, few domestic brands are truly prepared or equipped with fast execution capabilities in this space.

Through this session, BubbleShare—a GEO-focused startup—will share key 2025 case studies and outcomes derived from applying global best practices to Korean brands. The goal is to help more brands accelerate execution.

In addition, Wisebirds/AdEfficient, a leading digital agency, will present verified case studies demonstrating how Paid Media performance has improved based on GEO outputs, and how brands can enhance marketing effectiveness within the rapidly evolving media landscape.

Speakers

Eric Choi

CEO

Wisebirds

Eric Choi currently leads the advertising business at Wisebirds. He previously built experience across the full spectrum of digital marketing at Meta Korea, Naver, and Yahoo Korea—including new product development, business strategy, digital marketing consulting, and ad sales.

Today, he drives the growth of Wisebirds and its subsidiary AdEfficient.

Sooah Lee

Founder & CEO

BubbleShare Inc.

Sooah Lee is a marketer who has executed SEO- and GEO-based growth strategies targeting global markets. In 2023, she founded BubbleShare.

Currently, BubbleShare operates VIVI, an AI search visibility solution with extensive data coverage across Asian markets including Korea, Japan, and India. The company provides GEO consulting and project services, actively supporting brands expanding across Asia.