WHY DMS SEOUL 2027
Understand what's changing,
and what still matters
DMS Seoul 2027 is designed for marketers navigating a market being reshaped by AI, data, new platforms and rapidly changing customer behavior. The goal is not simply to follow the next trend, but to understand what is changing, what still matters, and how to make better marketing decisions in the middle of that change.
Across strategy, technology, brand, content and customer experience, DMS brings together the two forces defining modern marketing: the accelerating power of AI and technology, and the enduring importance of human insight, creativity and trust.
TECHNOLOGY
AI · Data · MarTech
MARKETING
Strategy · Brand · Growth
HUMAN SIDE
Customer · Creativity · Culture
WHAT YOU GET
What you take away from two days at DMS
DMS is built around practical marketing questions: what is changing, what is actually working, and what should marketers do next?
REAL-WORLD INSIGHT
Real-world insights from marketing leaders
Learn from practitioners working inside brands, platforms and agencies, not from theory alone. DMS focuses on real decisions, experiments and outcomes, giving you a clearer view of what is working across AI, content, customer experience, brand and growth.
BRAND
Build a brand that can outlast the next trend
Strong brands are not built by chasing every new channel. They are built by understanding people, making deliberate choices and creating a consistent reason to care. DMS breaks down the thinking behind brands that stay relevant even as customer expectations and media behaviors change.
GLOBAL VIEW
Stay ahead of global marketing shifts
Marketing is evolving at different speeds across markets. DMS brings together perspectives from global brands, platforms and industry leaders to help you spot emerging shifts early, compare how different markets are responding, and understand the ideas shaping the next wave of marketing worldwide.
FOR YOUR ROLE
Choose the perspective that fits your role
Senior leaders need the bigger picture; practitioners need detail they can use on Monday morning. DMS combines strategic sessions with deeper practical discussions so you can follow the ideas most relevant to your responsibilities, challenges and level of experience.
AI & MARTECH
See how AI and MarTech are reshaping the marketing stack
From generative AI and search visibility to analytics, automation, CRM and content workflows, the marketing stack is being rewritten in real time. DMS helps you understand where technology creates genuine advantage, and where human judgment still matters more.
NETWORKING
Meet the people solving the same problems you are
Some of the most useful insights at DMS happen between sessions. Meet brand leaders, marketers, agencies, technology partners and specialists facing similar challenges, and turn conversations into ideas, benchmarks, partnerships and new opportunities.
WHO ATTENDS
Built for marketing leaders and the people making marketing happen
DMS brings together decision-makers and hands-on practitioners across the full marketing ecosystem.
CMOs & Marketing Leaders
Leaders shaping brand, growth, customer and digital strategy across large enterprises and fast-growing companies.
Brand & Content Teams
Brand strategists, content marketers, social teams and creative leaders building attention, relevance and long-term brand value.
Digital, Growth & Performance Marketers
Practitioners focused on acquisition, media, search, conversion, experimentation and measurable marketing outcomes.
CRM, Data & MarTech Teams
Teams working across customer data, automation, personalization, analytics and the technology behind modern marketing operations.
Agencies & Platform Partners
Agencies, consultancies, media platforms and solution providers helping brands turn strategy into execution.
Innovation & Business Strategy Teams
Teams exploring how AI, customer behavior and new business models are changing the way brands create value and compete.
WHO JOINED · 2026
DMS 2026 attendees
A snapshot of the companies and marketing teams that joined DMS in 2026.
Previous attendee representation is shown for reference and does not imply participation in DMS Seoul 2027.
JOIN US
Come back to work with
a sharper point of view
DMS Seoul 2027 is for marketers who want more than trend headlines: clearer thinking, stronger judgment, better questions and ideas they can actually use.