K-Immersion Program
A premium day program designed around brand experience, networking, and Korea’s marketing context.
Inside Korea’s brand & business playbook.
A business-focused immersion day for global marketers, founders, and decision-makers. Get closer to how Korean companies build category-leading brands — through on-site visits, practical sessions, and curated networking designed for executives (not a tourist itinerary).
Why this program
Designed for participants who want a real, business-first view of Korea — how teams execute fast, how culture shapes customer experience, and how brands expand globally. This is a curated immersion with high signal, not a tourist route.
Inside real brand operations
On-site visits and guided context to understand how Korean teams build, scale, and execute across channels.
How Korea moves fast
Learn the working style, speed, and decision-making patterns behind Korea’s go-to-market playbook.
Meet the right people
Structured moments for introductions and conversations — built for meaningful, opt-in connections.
Program highlights
A premium day designed for learning and connections. Final brand partners and locations will be announced after confirmation.
Day 3 itinerary (full-day)
This itinerary is a reference framework for the immersion day. The full program will be updated and shared closer to the event date.
| Part | Time | What |
|---|---|---|
| Part 1 | Morning — Business briefing 09:00–10:00 |
(09:00–10:00)
Welcome Briefing & Executive Networking
|
| Part 2 | On-site visit 10:00–11:30 |
(10:00–11:30)
Inside K-Brands: Operations, CX, and Growth
Guided on-site session + Q&A with focus on customer experience, digital execution, and global expansion playbooks.
|
| Part 3 | Networking lunch 12:00–13:00 |
(12:00–13:00)
K-Food Experience + Executive Networking
Curated lunch designed for global marketers, founders, and business leaders.
|
| Part 4 | Culture-to-brand immersion 13:30–15:00 |
(13:30–15:00)
Korea Immersion: Culture that Builds Brands
A structured, narrative-driven immersion (not a tourist walk) connecting culture to brand behavior and consumer context.
|
Ticket options
Choose the option that fits your plan. Prices below are in USD for international convenience.
Immersion Day Pass — for DMS Attendees
Get a business-focused immersion day designed around on-site learning, brand context, and executive networking.
- Until Jan 31: Included for DMS attendees (FREE)
- Tour bus transportation included
- Lunch included
- Final itinerary & instructions shared by email
Immersion Pass
Join the immersion program without a DMS conference ticket.
- Immersion program participation
- English-guided support
- Program updates shared by email
Group Package
For teams joining together. We can support group coordination and tailored options.
- Group coordination support
- Invoice / receipt support
- Best for companies sending 5+ delegates
FAQ
Quick answers for international attendees.
When will the detailed itinerary be announced?
We’ll update the full itinerary closer to the event date after final partner and venue confirmations. All confirmed participants will receive updates by email.
Is lunch included?
Yes. Lunch is included as part of the immersion day program.
Is transportation included?
Yes. A tour bus will be provided as transportation throughout the day.
Can non-DMS attendees join?
Yes. Non-DMS attendees can purchase the Immersion Pass ($159) to join the program.
How do I join as a group or non-DMS attendee?
Please contact the DMS secretariat via email (lucy@dmkglobal.co.kr) for details and guidance.
What is the cancellation policy?
Cancellation policy will be announced along with the final itinerary and registration details.
- A tour bus will be provided as transportation throughout the day.
- Lunch will be provided.
- The immersion program is FREE for all DMS attendees until Jan 31 (based on purchase date).
- For non-DMS attendees or group registrations, please contact the DMS secretariat via email for more information.