AI Agents: From Insights to Marketing Execution — All in One
Session Overview
For years, the true power of data has remained locked behind technological barriers. Today, the Agentic Era is changing everything.
This session explores how the combination of Customer Data Platforms and autonomous AI agents is democratizing innovation—empowering every business user to act as a faster, more strategic decision-maker.
Through real-world case studies including Lotte C&F Vietnam, we will demonstrate how AI goes beyond improving analytical efficiency to generating new insights and optimizing campaign execution, embedding AI into marketers’ everyday workflows.
- From data analysis to real-time execution powered by AI agents
- How CDP + AI enables faster, smarter marketing decisions
- Turning every employee into a driver of innovation
Speakers
Chris Park
Country Representative, Korea & Head of CDP
ADA
Chris Park leads the Customer Intelligence business at ADA, driving data and AI-powered marketing transformation across Asia, including Korea, Japan, Southeast Asia, and India.
With deep expertise in platform development, data analytics, predictive modeling, and AI transformation, he has helped organizations unlock customer insights and enhance customer experience at scale.
Previously a core member of Treasure Data Korea, he continues to lead large-scale CX innovation projects as a key partner in the Korean market.
With deep expertise in platform development, data analytics, predictive modeling, and AI transformation, he has helped organizations unlock customer insights and enhance customer experience at scale.
Previously a core member of Treasure Data Korea, he continues to lead large-scale CX innovation projects as a key partner in the Korean market.
Gyujin Kim
Director, BNPL Business Department
Lotte C&F Vietnam
Gyujin Kim leads the Buy Now Pay Later (BNPL) business at Lotte C&F Vietnam, overseeing business growth across merchant expansion, marketing, credit evaluation, and customer management.
With prior experience in credit analytics, CRM, marketing, and mobile UX at Lotte Capital Korea, he is now driving data-driven business outcomes in Vietnam through the adoption of Customer Data Platforms and AI-powered strategies.
With prior experience in credit analytics, CRM, marketing, and mobile UX at Lotte Capital Korea, he is now driving data-driven business outcomes in Vietnam through the adoption of Customer Data Platforms and AI-powered strategies.