AI Agents: From Insights to Marketing Execution — All in One
Session Overview
For years, the true power of data has remained locked behind technological barriers. Today, the Agentic Era is changing everything.
This session explores how the combination of Customer Data Platforms and autonomous AI agents is democratizing innovation—empowering every business user to act as a faster, more strategic decision-maker.
Through real-world case studies including Lotte C&F Vietnam, we will demonstrate how AI goes beyond improving analytical efficiency to generating new insights and optimizing campaign execution, embedding AI into marketers’ everyday workflows.
- From data analysis to real-time execution powered by AI agents
- How CDP + AI enables faster, smarter marketing decisions
- Turning every employee into a driver of innovation
Speakers
Chris Park
Country Representative, Korea & Head of CDP
ADA
Chris Park leads the Customer Intelligence business at ADA, driving data and AI-powered marketing transformation across Asia, including Korea, Japan, Southeast Asia, and India.
With deep expertise in platform development, data analytics, predictive modeling, and AI transformation, he has helped organizations unlock customer insights and enhance customer experience at scale.
Previously a core member of Treasure Data Korea, he continues to lead large-scale CX innovation projects as a key partner in the Korean market.
With deep expertise in platform development, data analytics, predictive modeling, and AI transformation, he has helped organizations unlock customer insights and enhance customer experience at scale.
Previously a core member of Treasure Data Korea, he continues to lead large-scale CX innovation projects as a key partner in the Korean market.
Kyungdong Kim
Marketing Manager
Lotte C&F Vietnam
Kyungdong Kim leads Buy Now Pay Later (BNPL) marketing at Lotte C&F Vietnam.
He previously built broad hands-on experience at Lotte Capital Korea across data analytics, marketing, CRM, and mobile UX management.
In Vietnam, where data utilization is still at an early stage, he is driving data-based marketing performance through CDP-powered strategies and execution.
He previously built broad hands-on experience at Lotte Capital Korea across data analytics, marketing, CRM, and mobile UX management.
In Vietnam, where data utilization is still at an early stage, he is driving data-based marketing performance through CDP-powered strategies and execution.