In the Age of AI: Why Brands Must Become “Content Studios”
Session Overview
The paradigm of brand marketing has shifted from one-off “campaigns” to continuous content publishing. We have entered an era where brands must transcend being mere advertisers and evolve into media-driven organizations that produce and manage their own content.
Yet many companies still struggle in today’s always-on content environment, constrained by outdated, campaign-oriented organizational structures that inevitably hit operational limits.
The breakthrough lies in the studio-ization of the organization and the integration of AI infrastructure. This session redefines AI not simply as a creation tool for supplementing output, but as the operational infrastructure essential for sustainable production, repurposing, and management of content.
Practical frameworks and workflows will be presented for brand organizations seeking to move beyond agency-dependent models and build robust internal content capabilities.
Ultimately, marketing competitiveness in the AI era is not determined by who creates the flashiest content, but by who builds a system capable of tireless, consistent production.
Speaker
As a first-generation YouTube marketer and recipient of the Special Award (Research Category) at the Korea Marketing Awards, he has won numerous prestigious domestic and international awards, including the New York Festivals and the Korea PR Awards.
He is the author of eight marketing bestsellers, including Content is Everything 2024 and The Winning Formula for Attractive YouTube, and a columnist for Donga DBR and Q-letter. He regularly speaks at leading conferences such as Longblack, CMS, and Max Summit, and currently works as a strategist consulting brands on the future direction of content marketing.