Cloning Consumers, AI Transforms Marketing Research Paradigm

Session Overview

Traditional surveys require significant time and cost. TheSurvey.ai uses AI to clone 860,000 Korean consumers, providing reliable research at 1/3 the cost and 1/10 the time compared to traditional methods.

• What is synthetic consumer technology? A technology that clones real-world consumers with AI to reproduce survey responses with 86% accuracy. Global research institutions including Stanford are beginning to validate this approach.
• Are AI consumers actually similar to real Korean consumers? Since launching in May 2025, completed POC with 14 major companies. Achieved average 85% cost reduction and 90% time reduction. Enables research on niche target segments that were difficult with traditional methods.
• Are global trends also actively adopting AI synthetic consumers? Aaru, a startup that clones US consumers using the same technology, became a unicorn 9 months after founding. Qualtrics predicts 50% of the survey market will be replaced by AI within 5 years. Nielsen and Dentsu are also investing in synthetic consumer technology.

Intellisia's goal is to clone 8 billion consumers worldwide by 2030 to create a new standard for marketing research.

Speaker

Seungkook Baek

Founder

Intellisia (TheSurvey.ai)

Seungkook Baek is the founder of Intellisia, which developed TheSurvey.ai, an AI-based synthetic consumer platform. He founded the adtech startup Dable in 2015 and sold it to Yanolja in 2021.

Based on over 10 years of accumulated personalization technology and data engineering experience, he established Intellisia in February 2025.