Marketing Technology: AI-Driven Innovations and Future Prospects
Session Overview
The marketing technology (MarTech) industry is evolving rapidly in the age of AI. Traditional MarTech companies are embedding AI capabilities into their tools to enhance existing workflows, while AI-native startups are introducing specialized, cutting-edge solutions to the market. As a result, marketers are integrating both established tools and emerging AI-powered solutions to optimize their technology stacks.
Furthermore, advancements in AI-driven automation and low-code/no-code development are empowering marketers with greater customization capabilities. AI copilots are significantly accelerating software development, and in the near future, we may enter an era of "implicit software development," where AI autonomously generates tailored programs.
This session will provide a deep dive into how AI is reshaping the MarTech industry, what opportunities it presents for businesses and marketers, and how to strategically leverage these innovations for competitive advantage.
About Scott Brinker | MarTech Pioneer & Guru, VP Platform Ecosystem, Hubspot
As the Vice President of Platform Ecosystem at HubSpot, Scott shapes the company's platform strategy and leads business programs for its global technology partner ecosystem. Previously, he was the co-founder and Chief Technology Officer of ion interactive, a SaaS company that pioneered interactive content for global enterprises such as Cisco, Dell, DHL, General Mills, and Microsoft.
Since 2008, he has operated the Chief Marketing Technologist blog, which has garnered a readership of over 50,000. His work explores the intersection of marketing, technology, and management. Among his notable projects, he created the Marketing Technology Landscape, tracking the industry's expansion from a few hundred vendors to over 8,000.
In 2014, he launched the MarTech conference, where he continues to serve as the program chair, bringing together thousands of senior marketing operations and technology professionals.