Surviving E-Commerce in the AI Era: Trends and Practical Strategies for Success with Generative AI
Session Overview
AI is rapidly transforming the e-commerce business landscape.
Generative AI is revolutionizing traditional commerce operations by enabling automated content creation, real-time customer engagement, system automation, and advanced customer data analysis. This shift goes beyond simply improving customer satisfaction—it directly impacts revenue growth, marketing efficiency, and cost reduction.
In this session, we’ll explore the latest trends in generative AI within the online commerce sector and examine real-world success stories of businesses leveraging AI to drive results. We’ll also provide practical strategies and insights on how to effectively adopt and implement AI in today’s highly competitive market.
About Park Il-mook | UX Team Lead, Shinsegae Live Shopping
Park Il-mook has successfully led customer-centric e-commerce strategies across major Korean retail groups, including Shinsegae, Hyundai, and Lotte, focusing on home shopping and department store online platforms.
Currently serving as the UX Team Lead at Shinsegae Live Shopping, he spearheads AI-driven personalized services and commerce automation projects. Park is dedicated to enhancing customer experiences through cutting-edge AI innovations, driving digital transformation in the ever-evolving e-commerce industry.