Session Overview
As we enter the AI era, digital experiences are evolving at an unprecedented pace. With advancements in AI technology and the rise of new services, competition is intensifying—pushing businesses to rethink what their customers truly want. Companies that have heavily invested in digital transformation, data systems, and analytics in recent years are now actively applying these efforts to enhance customer touchpoints.

L'Oréal Group, driven by its philosophy of "Beauty for Each," is expanding customer engagement worldwide by becoming more personalized, more inclusive, and more responsible. This session will introduce some of L'Oréal’s latest services and explore how the company is building stronger customer relationships. Additionally, it will delve into how L'Oréal localizes its global philosophy within Korea’s unique digital landscape.