How AI is Transforming Marketing from A to Z
Session Overview
AI is revolutionizing every aspect of marketing—from planning and creativity to targeting, performance measurement, and reporting. It’s reshaping how brands operate internally, how they collaborate with agencies, and how they engage with potential consumers.
In this session, Soyeon Kim, Director of Marketing at Coupang Eats, and Dongwook Kim, Head of Insight Lab at Chai Communication, will share behind-the-scenes stories of how AI is successfully integrating into their marketing strategies. How is AI changing the day-to-day work of marketers? And where should marketers focus next as we move into the future?
Join us for a deep dive into real-world applications of AI in marketing, along with valuable insights from industry experts to help you prepare for 2025 and beyond.
About Kim Dong-wook | Head of Insight Lab, Chai Communication
As the head of Insight Lab at Chai Communication, Dongwook Kim focuses on researching and developing AI-driven marketing strategies.
With 23 years of experience as an advertising strategist, he has been behind some of the most memorable campaigns in Korea. His portfolio includes:
Pikicast – “Shallow Knowledge of the Universe”
Google Play – “Play the Fun”
Maeil Dairies – #MilkHashtagChallenge
Hyundai Capital – “Focus on Focus,” “Buy Bye Hello Lease”
Jin Air – “Save the Air”
He won the Grand Prize at the Korea Advertising Awards for his “Believe in the Power of Skin” campaign for Laneige (Amorepacific) and was a finalist at the Cannes Lions International Festival of Creativity for the “Share Hair” campaign, which encouraged hair donations for children with cancer.
He is also the author of “It’s All About the Concept” and “Selling to Today’s Generation” and has translated “How Saatchi Thinks: The World’s Best Creative Collective” into Korean.
About Kim So-yeon | Director of Marketing, Coupang Eats
Soyeon Kim is the Director of Marketing at Coupang Eats, where she oversees all marketing operations.
With 18 years of experience in both Korea and Singapore, she has held marketing leadership roles at global tech companies, including Google, Meta, Huawei, and Uber.
During her first 10 years in advertising platforms, she witnessed the evolution of digital marketing—from text-based ads to image and video formats. Now, she applies her expertise to bridging digital and offline marketing, focusing on customer acquisition and retention to drive business growth.
About Cho Yong-min | CEO, Unbound Lab
Cho Yong-min leads investment strategy at Unbound Lab, specializing in AI DeepTech and Commerce AI investments in early-stage startups and public companies in both the U.S. and South Korea.
With a career spanning Accenture, IBM, Samsung, and Google, he has successfully driven technology and marketing partnerships while solving critical business challenges. Now, he focuses on AI-driven transformation, helping businesses enhance efficiency and productivity beyond conventional financial restructuring.
His firm is composed of AI developers and business consultants, positioning itself as a research-driven investment company that provides real-world operational impact through strategic AI bolt-on investments and roll-up projects.