Analyzing the Present and Future of Generative AI in Advertising
Session Overview
Generative AI is shaking up the advertising industry. With the ability to create high-level ad creatives without the need for overseas shoots, the technology not only reduces costs but also enables the creation of more sophisticated and creative content. As a result, a variety of industry players are rapidly accumulating examples of its use. In particular, advertising agencies have been quick to form dedicated AI teams or launch specialized solutions.
At DMS, we will invite AI leaders from prominent advertising agencies to analyze the present and future of generative AI in advertising. Where has AI-driven creative advertising come, and how will it impact the advertising planning and production process beyond pilot projects? What preparations should brands make? Experts from advertising agencies will participate as panelists.
About Kim Kyung-jin | AI Center Director, HSAD
Kim Kyung-jin started as a developer at LG Uplus and progressed through technology strategy, new product planning, and spearheaded new business initiatives at LG. At HSAD, he oversees customer and advertising performance data-based marketing insights consulting, as well as the company's own AI solution, the DASH platform.
About Kang Tae-ho | Executive Director, Daehong Communications
Kang Tae-ho is the Executive Director of the Future Growth Division at Daehong Communications, where he leads AI-driven initiatives across advertising, commerce, performance marketing, payments, and Web3.0.
In addition to his role at Daehong, he serves as the Head of the Payments Division at Spoon, driving the expansion of digital financial services. He also spearheaded the development and operation of AIMS, Daehong’s proprietary AI-powered marketing system, enhancing the integration of AI in advertising and marketing strategies.