Session info

In the digital age, certain brands successfully attract customers by creating exceptional offline experiences. However, spatial design and pop-up stores must be seamlessly integrated with digital customer experiences.

At a time when everything is accessible with a single tap, the key to drawing customers to offline spaces lies in experience. Experiences gain momentum through sharing, attracting more customers (recruiting), and ultimately building influence (power).

This session will present a framework for seamlessly connecting offline store experiences with online marketing and share key lessons from various case studies.

Key Topics:

• Utilizing social media as a channel for offline customer recruitment

• Essential components of pop-up experiences: Look, Touch, Enjoy → Creating shareable and aspirational content

• How aspiration and social display trigger jealousy, leading to a snowball effect

• A deep dive into brand growth through the cycle of customer recruitment, experience, expansion, and virality