Conversational Shopping with AI & Data – The Future of Commerce Innovation

Shopping is no longer just about searching—it’s about conversation. The future of e-commerce will be shaped by AI-powered chatbots and real-time customer interactions, making personalized recommendations and tailored shopping experiences an essential part of every online store.

This session will explore how AI-driven customer engagement and personalized shopping experiences can enhance conversion rates and build long-term customer loyalty. AI chatbots can provide instant responses to customer inquiries, analyze data to recommend the right products, and create deeper connections between brands and their customers.

Key Topics:

  • Real-time customer support and shopping assistance with AI

  • Data-driven personalization for a seamless shopping experience

  • Case studies on AI-powered e-commerce growth and best practices

Discover how AI-driven conversations and personalized shopping experiences are shaping the next era of commerce innovation!

About Kim Ji-young | Commerce Dev. Leader | i2max

Kim Ji-young is a commerce expert with extensive experience in CRM and data-driven marketing strategies. She has successfully led digital transformation projects using Salesforce Commerce Cloud, helping businesses optimize their e-commerce platforms. She has played a key role in enhancing purchase conversion rates and strengthening product competitiveness in projects with companies like Interpark Bizmarket and Hyundai EZwell.

About Ahn Joon-soo | EVP | Salesforce

Ahn Joon-soo has a diverse background spanning manufacturing, global technology firms such as Hewlett-Packard and Akamai, and leadership roles in the beauty industry as a CIO. With hands-on experience in both marketing and commerce, as well as deep expertise in enterprise systems, he currently serves as a Commerce Cloud Specialist at Salesforce Korea, helping businesses drive e-commerce success through advanced solutions.