The Present and Future of Korea’s Retail Media Market
Session Overview
As the e-commerce market continues to evolve rapidly, retail media is gaining increasing attention. For commerce platforms, securing sustainable profitability has become a critical challenge—far more important than engaging in a high-stakes battle for scale. Meanwhile, what was once perceived by advertisers as a "tax"—the cost of advertising on e-commerce platforms—has now transformed into an effective tool for driving incremental revenue.
Over the past five years, Moloco has worked closely with various partners in the Korean retail media market, achieving significant milestones. In this session, we will share key insights gained from this journey, explore perspectives from both e-commerce platforms and advertisers, and discuss the future outlook of Korea's retail media landscape.
About Kim Hyun-woo | Senior Director of Business Development, Moloco
Kim Hyun-woo is the Senior Director of Business Development at Moloco, a global machine learning company, where he leads the Retail Media Platform division. His work focuses on helping retailers monetize their data and ad inventory, enabling them to drive revenue through innovative advertising solutions.
Before joining Moloco, he gained extensive experience across technology, ATL (Above-the-Line advertising), and online advertising industries, holding key roles at Hansol Telecom, Naver, and Pikicast.