Session Overview

E-commerce is no longer a "high-growth" industry.

With sluggish domestic consumption following the end of the pandemic and intensifying competition, the era of the "Three Lows"—low growth, low margins, and low efficiency—has fully arrived, threatening the survival of individual companies and brands.

As C-commerce (Creator Commerce) gains traction, an influx of low-cost products and an increasing number of private label (PB) and curated products are reshaping the market. In this landscape, how can brands establish a unique, differentiated value?

To overcome these challenges, leading brands are focusing on relationship-building strategies.

• Why did Musinsa Standard collaborate with GS25?

• What do trending brand memberships like Glowny and Stand Oil have in common?

• How did YouTuber Anstar successfully launch and grow his commerce brand, Wallpick?

The key to survival is no longer just selling products—it’s about building authentic and lasting relationships with consumers. This session will explore how brands can thrive in the evolving market through real-world case studies and strategic insights.