Revolutionizing Content Marketing with Generative AI

Session Overview
AI is one of the hottest topics for creative and marketing professionals today. As AI technology rapidly evolves, experts believe that by 2025, we will enter a new era where AI-driven content marketing becomes the norm.

This session will explore how Generative AI is transforming content creation, the current state of the technology, and its future direction.

Key topics include:

  • Real-world applications of AI in content creation – Films, advertising, AI-generated models and influencers, brand storytelling, and content marketing

  • The current capabilities and limitations of AI technology

  • Shifting content creation paradigms in the AI era

  • Challenges and constraints of AI-generated content

  • How businesses must evolve and innovate to stay ahead

About Cho Myung-hoon | CEO, Arkabrik

After studying in the U.S. and Canada for 10 years, Myunghoon Cho returned to Korea and founded Arkabrik, an independent branding agency.

As a Creative Director, he has been actively experimenting with AI-powered branding and marketing strategies. A year ago, he launched M2Z1.com, a specialized AI creative agency, to explore new frontiers in AI-driven branding, marketing, and AI design education.

His agency collaborates with leading companies such as SM Entertainment, JYP, and Amorepacific, pioneering AI-enhanced branding and marketing projects.

About Kwon Han-sul | CEO, Studio FreeWillusion

Kwon Han-sul is the founder and CEO of Studio FreeWillusion, a startup specializing in AI-powered video content production.

He was the writer, director, and AI artist behind the Generative AI short film “One More Pumpkin”, which won the Grand Prize and Audience Award at the 1st Dubai International AI Film Festival (AIFF). His film has since been showcased at multiple international festivals.

Kwon has also contributed as a producer, director, screenwriter, and VFX artist for various projects, including the animated series “Magical Girl Shin Nara.”

About Choi Don-hyun | CEO, soy.lab

With over 20 years of experience in VFX and gaming, Donhyun Choi has worked as an art director, supervisor, and pipeline designer across diverse projects spanning advertising, cinematics, film, animation, and in-game design.

Now, he is pioneering AI-driven creative workflows, exploring new artistic directions through AI technology.

As the CEO of soy.lab, he manages a Facebook user group with over 69,000 members and provides online education, corporate consulting, and AI development projects. His work is dedicated to helping businesses and creators adapt to the AI-driven future of content production.