My Digital Experience Reaching 100 Million Users: How Brands Can Succeed in the Future of Creativity
Session Overview
We’ve entered a new era for brands. The distance between idea, execution, and distribution is shrinking fast— and AI is making creation more instant and accessible than ever.
As creativity becomes democratized at global scale, brands face a new challenge: how to stay distinctive and relevant when control is no longer centralized, and trust becomes more complex.
Drawing on her experience designing for hundreds of millions of users and leading AI-powered creative tools at Canva, Jessica explores what brand-building looks like in a world of co-creation—and how organizations can respond to this shift to remain trusted, differentiated, and successful in the new creative era.
Attendees will leave with a fresh perspective on brand in the age of AI, and a clearer understanding of how to navigate participation, adaptability, and trust at scale.
- The new creative era: Why creation is becoming instant, scalable, and accessible
- Brand in a co-creation world: Staying relevant when control is decentralized
- Trust & differentiation: Building brand value when trust becomes more complex
- Practical takeaways: How brands can win with participation, adaptability, and clarity
Speaker
She also led the launch of Canva’s video product in 2021, scaling Canva’s video editor to serve 18.6 million monthly users and establishing it as a leading platform for online video creation.
Jessica holds a Bachelor of Design (First Class Honours) in Visual Communication from the University of Technology Sydney. She brings a strong blend of strategic thinking and user-centered, socially conscious design practice—grounded in creative leadership within the Australian design community.