Beyond the Cookie: The Contextual Revolution: The Future of AI-Powered YouTube Advertising in the Post-Cookie Era

Session Overview

As third-party cookies fade and audience-based targeting becomes increasingly limited, marketers need new ways to reach the right people without relying on personal identifiers.

This session introduces AI-powered contextual targeting as a practical alternative—showing how brands can understand the meaning, mood, and intent of content to deliver ads that feel relevant and timely.

Hoon will share real-world applications of contextual targeting across YouTube video ads and brand safety, highlighting how AI can help improve relevance, reduce waste, and protect brand reputation in the post-cookie era.

• Post-cookie reality: Why audience targeting is changing—and what replaces it
• Contextual intelligence: How AI reads content and matches ads to intent
• YouTube applications: Practical use cases for video advertising and brand safety

Speaker

Hoon Lee

Director, BD & Sales Korea

FreakOut Korea

Hoon Lee leads AI-driven advertising solutions at FreakOut Korea, a global AdTech company. He oversees the company’s AI-based contextual agent solutions for YouTube advertising and drives cross-border marketing services across Japan and Southeast Asia.