From Data to Marketing Insights: Turning Digital Noise into Competitive Advantage
Session Overview
In today’s rapidly evolving e-commerce landscape, brands must optimize every stage of digital marketing to effectively attract, convert, and retain customers.
This session will explore how real-time digital data and strategic optimization can enhance customer experience (CX) and drive sustainable growth. Through global brand case studies, attendees will gain insights into how SEO, performance marketing, and audience analytics can improve digital funnel efficiency. Practical strategies for enhancing the customer journey from acquisition to conversion will be discussed.
Key Topics
✅ Data-Driven Funnel Optimization
Leverage real-time consumer insights to refine marketing strategies and effectively target audiences.
✅ Performance Marketing Strategies
Maximize conversion rates through competitor analysis, keyword strategies, and audience segmentation.
✅ SEO & Organic Growth
Learn how global brands like Coupang have improved search visibility and optimized high-intent keywords and content to achieve success.
✅ Enhancing the Customer Journey
Optimize user experiences across digital channels to increase engagement and retention.
✅ Strategic Decision-Making
Use digital intelligence to stay ahead of competitors, maximize marketing ROI, and ensure long-term success in the e-commerce market.
This session will equip attendees with practical, data-driven strategies to build a competitive digital marketing framework.
About Harish Ganesh | Director of Sales, APAC, Similarweb
Harish Ganesh is a sales and marketing professional with over 15 years of experience, with 10 years of experience driving revenue growth for fast-growing technology platforms, particularly in APAC.
He has a wealth of regional experience working with a wide range of clients in Retail, e-Commerce, CPG, Payments, Travel, and Technology.
In his current role as APAC Director at Similarweb, he helps organizations leverage digital intelligence to thrive and grow in competitive markets.
About Ekaterina Hale | Digital Strategy Leader, Korea & APAC, Similarweb
Ekaterina Hale is a digital strategy and sales expert, specializing in retail innovation, market intelligence, and cloud technology across Korea and the Asia-Pacific (APAC) region.
Previously, she led Azure Marketplace Channel Sales at Microsoft, managing customer and partner experiences while driving digital transformation for leading retail enterprises. She also helped global companies expand into Korea, securing strategic partnerships with major corporations.
At Similarweb, she enables businesses to leverage data-driven insights to optimize digital performance. With her expertise in retail, cloud technology, and digital analytics, she plays a key role in adapting global strategies to the Asian market landscape.