Beyond the AI Chasm: Introducing A Gen-AI Model with Commercial Quality and Content Productivity

The AI Chasm refers to the significant barrier that AI technologies face when transitioning from the R&D phase to real-world business applications. With the emergence of ChatGPT at the end of 2022, many envisioned a future shaped by generative AI. However, it is crucial to reassess the current landscape:

  • Has the dream of producing high-quality commercial content at low cost using Gen-AI tools become a reality?

  • Are brands actively utilizing Gen-AI-generated assets in media advertising?

  • Have we successfully created AI-generated ads that seamlessly convey creative intent without appearing artificial?

If answering "yes" to these questions is challenging, AI may still be struggling to cross the chasm. This session introduces a Gen-AI model that has shown its AI capabilities and commercial content quality by winning the Grand Prize at the 8th LVMH Innovation Award. Through real-world cases, it demonstrates how overcoming the AI Chasm requires a combination of a solid business model, high-quality data, and a collaborative approach between humans and AI.

About Han Dong-gyun | Director, DirectorsTech

Han Dong-kyun is a creative director and marketer who has produced over 400 TV commercials and digital ads at leading advertising agencies, including BBDO KOREA, Welcomm Publicis, SK M&C, and Directors Company.

He is currently serving as the Head of Business Division at Sky Intelligence (formerly Directors Tech), which holds generative AI technology that won the Grand Prize at the 8th LVMH Innovation Award. Through partnerships with top-tier domestic and international brands, he is creating AI-driven, busy, and creative everyday solutions.