Cross-Channel & Cross-Platform Marketing: Content Strategy and Consumer Engagement Insights

Session Overview

In today’s content-saturated environment, brands must go beyond simply producing more content and instead focus on delivering meaningful experiences tailored to each channel and audience.

This session explores how leading brands build effective content and marketing strategies across multiple platforms—balancing consistency with channel-specific optimization to drive real consumer engagement.

Through real-world cases from retail and FMCG brands, we will share practical insights on how to adapt to rapidly changing trends, strengthen brand relevance, and sustain long-term growth in competitive markets.

Speakers

Sungjun Kim

Marketing Team Lead

GS Retail (GS25)

Sungjun Kim leads marketing for GS25 at GS Retail. With experience across Cheil Worldwide, Hyundai Card, and HSAD, he has developed deep expertise in brand strategy, campaign planning, and integrated marketing.

He has led end-to-end marketing initiatives spanning digital, social media, and O4O (online-to-offline) strategies, connecting customer experiences to real purchase and repeat behavior.

Miguel Yoon

Associate Director

Oriental Brewery (Cass Brand Team)

Miguel Yoon currently leads consumer communication and experience-driven marketing for the Cass brand at Oriental Brewery.

With experience at agencies and brands including HSAD, AdQUA Interactive, and Jeju Beer, he has built strong expertise in brand strategy, digital marketing, cross-channel campaigns, and new product launches.

He specializes in integrated marketing communication strategies that drive consumer engagement and measurable business results.