2026: The Next Era of Social Listening — Evolving from Data Monitoring to Actionable Intelligence
Session Overview
This session offers a comprehensive look at the future of social listening through the lens of 2026. We are moving past the era of simply collecting and visualizing big data. This session explores the transition to next-generation social listening, where AI not only interprets data but also prescribes specific actions for teams to take.
The speaker will identify the limitations of traditional text-based analysis in an era dominated by video, audio, and images, and explain why noise filtering, context awareness, and qualitative interpretation are now the industry’s top priorities. Attendees will learn why a structural understanding of consumer behavior must replace reliance on basic volume and sentiment scores.
Through concrete case studies, the speaker will show how AI can analyze social data as deeply as a human reader would, extracting insights that directly impact brand strategy.
By addressing technical breakthroughs in video analysis and automated qualitative filtering, this session will outline exactly how brands and agencies should prepare to turn social data into a powerful strategic asset.
Speaker
Drawing on his experience working with companies such as Samsung Electronics, LG, and Logitech, he shares actionable content analytics insights that translate directly into real business impact.