Beyond the Algorithm: Cultivating Brand Desire in the AI Era
Session Info
When the internet emerged, brands needed websites. When mobile took over, apps became essential. Now, AI is reshaping digital experiences – not just as a tool, but as a force redefining how we connect, engage, and grow. As traditional interfaces fade away, the future of branding lies in creating experiences that feel personal, intuitive, and genuinely behavior-centric.
This session will explore how AI can help brands build deeper connections, moving beyond screens to craft seamless interactions that resonate on a behaviour-centric level. Join us to discover how brands can embrace AI without losing their soul.
Who should attend?
AI enthusiasts, brand managers, and organisations looking to harness AI to build deeper, more meaningful connections with their communities.
About Anthony Baker, Managing Director | R/GA Japan
Anthony helps the world’s most iconic brands drive measurable growth at the intersection of business technology, strategy, creative, and design. A seasoned digital business consultant and technologist, he brings 24+ years of experience across four continents.
As a founding member of R/GA Japan, Anthony built and expanded the business, forging key client relationships and strategic partnerships across APAC. As Managing Director, he has driven double-digit growth, expanded into Korea and Taiwan, and secured major clients, including Nike, Shiseido, PONOS, Cartier, and Disney.
Previously, Anthony helped scale R/GA London from 30 to 350 people, leading award-winning work for Google, Nokia, Microsoft, and Nike. Before R/GA, he pioneered digital experiences at Possible for brands like Microsoft, Dell, and Nickelodeon.
A frequent speaker at global conferences like AdWeek and RISE, Anthony has also contributed thought leadership to The Guardian, Contagious, and Campaign.