Influencer Marketing Strategy 2025: Commerce, Short-Form, and AI
We are now in an era where anyone can gain influence and attention with just a few seconds of content. Influencers, who have the closest connection to consumers, have become a central pillar of digital marketing.
In this session, we will discuss the content format trends emerging from the influencer ecosystem, new business opportunities for companies, and the transformative changes brought about by AI in content creation.
About An Jeong-Gi| Marketing Team Leader | AliExpress
Ahn Jeong-Gi has led influencer and content commerce businesses at major companies such as TikTok, Google YouTube, and CJ ENM, and is currently the Marketing Team Leader at AliExpress. As a founding member of MCN DIA TV, the first influencer business in Korea, he has pioneered market innovations in the influencer industry over the past decade, spanning studios, platforms, and commerce. His notable publications include Creator Economy and Influencers: Extraordinary Influence of Ordinary People.
About Sherry|Short-form Content Creator
Sherry is a short-form influencer active on TikTok, YouTube, and Instagram. With a decade of study abroad experience in the U.S., she focuses on delivering trends and information related to American culture and the English language in a fun and approachable way, leveraging short-form content formats. In this session, she will share her firsthand experiences of short-form marketing as an influencer.