Pictures speak louder than words: Reigniting the joy of shopping with visual search

Session Overview
Pinterest has always been at the forefront of visual search and discovery. Now, we're harnessing the power of AI innovation for deeper and broader visual search to create more opportunities for brands to win. Join Aman Wadha to learn how Pinterest is doubling down on its visual search capabilities to empower people to take action on ideas that inspire them

Discussion Points:

1. How Traditional Search is Changing

  • The limitations of modern text-based search

  • Consumers no longer just ‘search’—they ‘explore’

  • GenZ are leading the shift from searching to personal curated discovery, to making decisions about what to buy

2. Building the Future of Visual Search

  • Harnessing the power of AI innovation for deeper and broader visual search opportunities

  • Over 550 million MAUs on Pinterest actively searching and discovering with purchase intent

  • Intent based discovery provides a unique opportunity to personalise a person’s shopping experience better

3. Opportunities for Brands and Agencies:

  • Visual, personalised discovery drives performance across the funnel

  • Success Stories

  • Learn how brands have successfully leveraged Pinterest marketing strategies from awareness to conversion leveraging immersive ad formats

About Aman Wadhwa| Head of Partner Sales, South Korea, Southeast Asia, & India, Pinterest

Aman Wadhwa is the Head of Partner Sales at Pinterest, overseeing partnerships across ten markets, including Korea, India, and Southeast Asia.

With extensive experience in the digital advertising industry, he has played a key role at TikTok in developing agency support strategies, driving growth, and building SMB vendor sales programs.

At DMS 2025, Aman will delve into how visual discovery connects with consumer purchase intent and its impact on conversion rates. He will also explore the influence of AI and machine learning on performance marketing and share insights on integrating these technologies into a holistic marketing strategy to drive tangible business results.