From ‘Made in Korea’ to a ‘Global Rising Star’: The Driving Force Behind the Global Growth of K-Brands
Session Overview
K-brands are rapidly evolving from strong domestic players into global rising stars. This session begins with the success story of Medicube, a leading K-beauty brand that expanded globally through Amazon and accelerated its growth by strategically leveraging Amazon Ads. The case illustrates how brands can move beyond simply selling products to building global brand visibility and deeper customer engagement.
Amazon Ads today is more than a commerce advertising platform. Brands can reach audiences through Amazon’s broader media ecosystem, including premium streaming and entertainment environments such as Prime Video and Twitch, as well as programmatic channels through Amazon DSP. Through examples from global brands and leading gaming companies, this session explores how brands can drive awareness and engagement beyond traditional e-commerce contexts.
Powered by AI and first-party insights, Amazon Ads enables smarter marketing decisions across the full customer journey—from audience targeting to campaign optimization and measurement. This session will provide practical insights into how brands can leverage Amazon’s advertising ecosystem to transform local success into global growth.
Speaker
She specializes in full-funnel marketing strategies spanning brand, performance, content, and partnerships. Her work focuses on driving brand growth through data-driven insights and innovative marketing strategies across global markets.