Beyond Channels: The Rise of Connected Commerce

Session Overview

As the lines between marketing and sales blur, digital commerce transforms from being just a conversion point to a true connection point.

In this session, we will explore the marketing touchpoints you simply can’t miss — from evergreen foundations to fast-growing drivers like On-Demand Delivery and Social Commerce, to the rapidly accelerating force of AI-Commerce.

We will also examine how brands can stay connected across the full consumer journey — spanning organic, retail media, and phygital touchpoints.

Through real-life examples and practical frameworks, this session will unpack how these touchpoints are converging to shape the future of connected commerce — and how brands can prepare to win in this new ecosystem.

Speaker

Swagat Choudhury

Global Director – Digital Commerce

Mars

Swagat Choudhury is a seasoned industry leader in Digital Transformation, with over two decades of experience driving growth and innovation across some of the world’s most prestigious brands within the portfolios of Diageo and Mars.

A recognized international keynote speaker, Swagat brings a unique perspective on how technology, data, and creativity converge to shape the future of commerce and consumer experience.

Beyond the corporate world, he extends his digital expertise to the social sector as a Trustee at Dogs Trust, helping the organization harness the power of digital transformation to advance its mission.