Brand’s Global & Local Convergence Commerce Strategy: Mars Chocolate
As Digital Commerce becomes a critical business lever for large global organizations, it is critical to have a model that will help you to maximize your opportunity of global scale enabling united capabilities with local flavor keeping you fit for every regional nuances, a truly GLocal model
This session explores the creation of a GLocal model, highlighting key challenges, breakthroughs, and opportunities. It will also examine the common assumption that local capabilities differ significantly, revealing how they are often more alike than expected.
Join us to see some real-life examples of how to leverage the opportunities and overcome challenges of silos that GLocal models provides ;working together Korea to Kuwait to every market with the right recipe of People, Process & Tech.
About Swagat Choudhury
With 22 years of experience at the forefront of innovative marketing, Swagat has spent the past decade specializing in digital, media, content, and e-commerce. Over the last five years, his global marketing exposure has enabled him to develop a deep understanding of diverse markets and execute strategies effectively in collaboration with agile, cross-functional teams to drive business success.