YouTube Creative Trend for Brands
Session Overview
What makes a campaign go beyond simple views to deliver real business results? Looking at the most innovative winners from the 2025 YouTube Works Awards, we share the winning creative strategies for 2026.
Today’s best ads don’t just sell; they create a “Brand Culture” that people actually enjoy and want to share.
In this session, we explore three core YouTube creative trends to help brands move from being simple messengers to becoming a meaningful part of a consumer’s daily life.
Speaker
Seeun Kim
Creative Development Lead
Google
Kim Seeun is a creative specialist who began her career at Cheil Worldwide, and also worked as a freelance Art Director in the UK,
collaborating with agencies such as Havas, AKQA, and McCann. She later expanded her global experience as a Senior Art Director at
Taxi Canada under WPP. Her award-winning portfolio includes Samsung Electronics’ “Look at Me” campaign, which won seven Cannes Lions
along with numerous other international advertising awards.
After roles at CJ E&M and Cheil Worldwide, she joined Google, where she currently provides creative consulting for leading strategic advertisers and integrated agencies in Korea.
After roles at CJ E&M and Cheil Worldwide, she joined Google, where she currently provides creative consulting for leading strategic advertisers and integrated agencies in Korea.