Day 1:
The new era of search marketing: Generative Engine Optimization (GEO)

With LLMs already attracting billions of monthly visits, this session will examine strategies on boosting your brand’s visibility in LLMs. We will also cover some of the more technical details on how LLMs work and trends behind this new upcoming channel:

- Defining GEO: What is generative engine optimization & how does it differ from SEO.

- Current Trends: How much traffic are LLMs currently generating and how is it impacting marketing strategies

- Optimization Strategies: How do LLMs work, and how can we optimize to increase our brand’s visibility

About Sebastien Edgar

I am currently a global SEO growth advisor with 13 years experience, currently based in Japan but working with brands around the world. Previously, I was the Global Head of SEO & Organic Strategy at Square (part of Block, inc) in San Francisco leading a team of 11 managers worldwide. Prior to that, I was the SEO Team Lead for Searchmetrics US and InterNations.org in Munich, Germany.

Day 2:
Advanced Strategies for Global SEO Domination

This session will unveil advanced, data-driven strategies for achieving global SEO growth. Drawing on my leadership at Square managing a team responsible for 8 different countries, we’ll explore how to use organic search to more than double revenue globally. I'll guide attendees through innovative approaches and delve beyond surface-level tactics.

  • Uncover the secret to scaling SEO efforts worldwide.

  • Develop a playbook for creating a global content strategy blueprint effectively targeting diverse audiences.

  • Showcase a brand-new approach to analyzing and implementing internal links by creating a global matrix aimed at improving site structure and product discoverability.

  • How recent trends are impacting global organic search.

This session is for senior SEO professionals, digital marketers, and anyone looking to expand their brand's global reach & revenue via organic search.