AI, MarTech, and the Collision with Marketing Creativity: Insights from Two Industry Pioneers
Session Overview
AI is set to transform the entire marketing landscape. One of the biggest disruptions is happening in MarTech, where AI is being embedded into existing marketing tools or powering entirely new solutions, reshaping traditional workflows.
Generative AI is also at the forefront of change. ChatGPT has redefined marketers' workflows, and AI-powered image and video creation tools are making a profound impact on content marketing at both strategic and operational levels. The intersection of MarTech and creativity is leading to increasing levels of automation, with AI agents expected to play a key role in the future.
At DMS, two global thought leaders—Scott Brinker, the pioneer of MarTech, and Lars Bastholm, former Google CCO and generative AI creative expert—will engage in a special discussion. They will explore how AI is transforming MarTech and creative processes and what brands and marketers need to do to stay ahead.
About Scott Brinker | MarTech Pioneer
Scott Brinker is the VP of Platform Ecosystem at HubSpot, where he leads the company’s platform strategy and drives business programs for its global technology partner ecosystem.
Previously, he was the co-founder and CTO of ion interactive, a pioneering SaaS company in interactive content that served clients such as Cisco, Dell, DHL, General Mills, and Microsoft before being acquired in 2017.
Since 2008, he has run the influential Chief Marketing Technologist blog, with over 50,000 readers. His work focuses on the intersection of marketing, technology, and business strategy, and he is best known for creating the Marketing Technology Landscape, which has mapped the growth of the MarTech industry from hundreds to over 8,000 vendors.
In 2014, he founded the MarTech Conference, where he continues to serve as program chair, bringing together thousands of marketing operations and technology professionals.
About Lars Bastholm | Founder, Bastholm Creative Consulting, Former CCO, Google & Ogilvy
Lars Bastholm is the founder and creative director of Bastholm Creative Consulting, helping businesses and brands navigate the era of generative AI effectively.
With leadership roles at Google, Ogilvy, and AKQA, he has pioneered the intersection of storytelling and technology in the digital marketing space.
As a program director and recognized expert in AI-driven creativity, Bastholm continues to shape the global conversation on how AI and creativity can seamlessly integrate to drive innovation.
About Aditi Uppal | VP of Digital Marketing, Teradata
Aditi Uppal is currently serving as the Vice President of Digital & Demand Generation at Teradata.
She is a data-driven growth expert with over 13 years of experience in digital transformation, product marketing, strategy, and operations. She has collaborated with various brands such as Castrol, Media-Corps, and PepsiCo, working in startup and global corporate environments in India, Canada, and the United States. Her work has focused on building and executing go-to-market strategies, operations, and digital marketing strategies.
In particular, she excels at leveraging data and technology-driven consumer insights to build business strategies, systems, high-performance teams, and improve customer experiences.