Data-Driven Branding to Capture Future Customers: Mapping Brand Growth Through Search Data
Search data is more than just numbers—it’s a direct channel for understanding and engaging with future customers.
This session will explore how brands can leverage search data to formulate hypotheses, validate them using both quantitative and qualitative insights, and extract deep consumer intelligence.
Through practical approaches such as search trend analysis, search journey mapping, and cluster analysis, attendees will learn how to uncover potential customer needs and integrate them into marketing strategies. Additionally, we’ll examine real-world success stories from leading companies that have effectively expanded their touchpoints with future customers.
About Park Se-yong | CEO, ListeningMind
Park Se-Yong is a pioneer in South Korea’s digital marketing industry. With experience at Cheil Worldwide, SK Communications, and Nexon, he is now leading a new marketing movement as the CEO of Listening Mind, where he first introduced the concept of Intent Marketing.
For the past decade, he has specialized in visualizing the consumer purchase journey through search data and developing methodologies and SaaS solutions that identify hidden customer intent.
His company’s flagship SaaS platform, Listening Mind Hubble, provides intent-based insights to major advertising agencies and consumer brands in Korea, helping businesses better understand and act on consumer intent through search data.