In this session, we will share strategies for introducing short-form video content to increase user stay time within web/apps.

User stay time has evolved beyond being just a marketing metric; it has become a critical element for business growth. With increased competition in the platform industry, all companies, whether industry leaders or newcomers, are seeking ways to keep customers engaged for longer periods. It is now essential to develop fundamental strategies that encourage users to voluntarily return to the platform and stay longer, rather than relying on short-term campaign effects.

Globally, short-form video has expanded beyond social media into various fields, including fashion, finance, OTT, web portals, e-commerce, and lifestyle sectors. The adoption of short-form videos not only extends user stay time but also becomes an effective tool to fulfill the user's 'Sisyphus Ratio' (the ratio of psychological satisfaction relative to time spent). By offering high psychological satisfaction in a short amount of time, these videos maximize the user experience, increase engagement with the platform, and create new business value.

In this session, we will introduce the latest trends in short-form video, successful case studies both domestically and internationally (e.g., W Concept), and actionable implementation strategies. Through these insights, businesses can enhance user stay time and uncover new growth opportunities.