Beyond Chatbots: Building “Transaction-Grade” Trust in Agentic Commerce & Marketing

Session Overview

The future of agentic commerce and marketing isn’t about better conversation — it’s about transaction-grade explainability. From SEO to GEO, search is compressed, and shoppers increasingly outsource discovery to AI answers and creator narratives.

Where influence used to be persuasion, it’s now about representation — whether your brand is correctly included inside an AI answer or workflow, and whether your offers are verifiable and actionable with confidence. As digital marketing shifts from influencing humans to influencing machines, trust stops being a slogan and becomes a system requirement: what an AI agent can verify, explain, represent, and safely execute on a customer’s behalf.

• What “transaction-grade trust” looks like for businesses — from claim verification and offer integrity to decision logs, guardrails, and measurable outcomes
• A practical design blueprint for moving from conversational experiences to agent-ready execution across customer journeys

Speaker

Oliver Tan

Managing Director

Rezolve Ai

Oliver leads APAC for Rezolve Ai, driving agentic commerce initiatives to deliver the next generation of AI-powered experiences with leading retailers and marketers. He specializes in complex AI use-cases, AI standards, and governance.

An ex-corporate turned startup entrepreneur, he led ViSenze for 12 years from a NUS AI lab till its successful exit to Rezolve Ai in 2025; earning acknowledgments as one of retail’s top AI companies globally — Gartner Hype Cycle, AWS Tech Partner of Year 2020, CB Insights Retail Tech 100, and 10 Top AI Site Search on Shopify 2025.

In public service, Oliver advocates responsible AI, authored over 40 published articles on forums such as Forbes Technology Council, and serves in public bodies across AI standards, intellectual property, and retail.