When AI Becomes the Shopper: What Agentic Commerce Means for Brands Like Ours

Session Overview

AI is no longer just recommending products — it is starting to choose them. As consumers increasingly delegate search, comparison, and purchasing decisions to intelligent systems, commerce is entering a new phase: agentic commerce. This shift changes how brands are discovered, evaluated, and trusted.

When machines influence decisions, visibility depends not only on creativity and storytelling, but also on data quality, credibility, and structured trust signals.

• How AI is reshaping discovery and purchase journeys across digital commerce
• Why Korea’s advanced social commerce ecosystem makes this shift especially relevant
• Practical actions brands can take in the next 12–24 months to remain visible, trusted, and chosen

Speaker

Nadia Touil Louis

Head of eBusiness, Nestlé Asia, Oceania, Africa & Middle East

With 25 years of international experience, Nadia has worked across Sales and Marketing for premium and mainstream brands in the UK, Spain, Switzerland, and Asia (including China). She has also managed key international customers across Europe, Latin America, and Asia.

Nadia joined Nestlé in 2007 as Global Communications Manager and has since taken on various roles spanning Marketing, eBusiness development, and digital transformation. Together with her team, she has pioneered initiatives in data, technology, CRM, media, and digital commerce across Asia, Oceania, Africa, and the Middle East.

She is of Swiss and Moroccan nationality, speaks five languages, and is a proud mother of two.