How Global Brands Adopt New Martech Strategies in the Age of AI
This presentation will showcase how global brands adopt marketing technology strategies and are levering AI in their operations. Drawing from his extensive experience with industry leaders, Mauro will delve into the practical applications and best practices. He'll discuss the challenges and opportunities, and provide insights on how to thrive in this new era of Marketing Technology & AI.
Takeaways
This talk will equip attendees best practices knowledge and insights covering:
The role of AI in Martech Strategies
MarTech implementation best practices
Blueprint for integrating AI into marketing strategies and operations
Actionable insights and real-world case studies
About Mauro Figueiredo | Digital Transformation Leader, Ai & GenAI Innovator, marTech & CRM Expert, Ex-Executive Director at JPMorgan Chase & Co. & Sony PlayStation
A seasoned Digital Transformation Leader with nearly two decades of experience in CRM, AI and MarTech. As a global innovator in the field, Mauro has revolutionised Customer Relationships and Marketing functions for world-renowned brands giants like JPMorgan Chase, Sony PlayStation, Gameforge and Techcombank, where his innovative approach has delivered significant commercial growth.
A sought-after speaker and consultant, he shares invaluable insights, actions on leveraging AI in marketing, building multifaceted teams, and navigating the integration of MarTech , AI with a Customer Centric approach.