How to Grow in the Connected Era: Loyal Customer Strategy
Session info
In the rapidly evolving digital landscape, customer expectations are higher than ever, and competition continues to intensify. As the cost of acquiring new customers rises, businesses are focusing on identifying and retaining loyal customers through cross-selling and up-selling strategies.
This session will explore key strategies for securing and maintaining customer loyalty, including data-driven customer insights, personalized experiences, differentiated membership models, and reward programs. Industry leaders from top Korean companies will share success stories and provide actionable insights that can be immediately applied to real-world business scenarios.
About Lee Jae-cheol | Head of Growth, Martinee
Lee Jae-cheol is the Head of Growth at Martinee, where he leads digital transformation (DX) and full-funnel marketing consulting for major brands such as Mustit, Worksout, Burger King, Musinsa, Naver, and Melon.
As an expert in business growth strategies through data and marketing, he specializes in performance marketing, CRM, and growth marketing. With extensive hands-on experience across the digital marketing spectrum, he drives data-driven marketing innovation for businesses.
Additionally, he contributes to academia by teaching digital and startup marketing at Kookmin University and Ewha Womans University, bridging the gap between education and industry. By providing customer-centric, data-driven marketing solutions, he helps businesses secure a competitive edge and achieve tangible results.
About Oh Yu-mi | Head of Growth Marketing, Kurly
Oh Yu-mi, currently Head of Growth Marketing at Kurly, has built a proven track record in the evolving e-commerce landscape, spanning offline commerce, global domains, vertical commerce, and O2O platforms.
She began her marketing career at Lotte Shopping and has since held key roles at Shilla Duty Free, W Concept, and Coupang. Now at Kurly, she focuses on increasing user acquisition and customer loyalty, ensuring that Kurly becomes a part of consumers’ daily lives.
About Chae Song-yi | CCO, Kokozi
Chae Song-yi, CCO, has led commercial strategies based on marketing and branding across various platforms including commerce, content, entertainment, and lifestyle for over 16 years. At SK Planet and Weverse Company, she led the launch and subsequent explosive growth of global services. Currently, as the Chief Commercial Officer at Kokozi, a global audio content platform, she oversees all commercial and branding aspects. Under her leadership, Kokozi achieved a 65% annual revenue growth in 2024, driving the platform’s rapid expansion and success.