The Spark & The Machine: Rethinking Creativity in the Age of AI
As AI reshapes the creative industries, the relationship between human ingenuity and machine intelligence is being redefined. Is AI a tool, a collaborator, or something more?
In his keynote, Lars explores how AI is pushing creative boundaries, challenging traditional notions of collaboration, and unlocking new possibilities.
Through real-world examples and thought-provoking insights, he'll examine what it means to be a creative in an era where imagination meets computation.
Lars Bastholm, Founder | Bastholm Creative Consulting
Lars Bastholm is the founder of Bastholm Creative Consulting and a creative director, helping companies and brands effectively navigate the era of generative AI.
He has held leadership roles at Google, Ogilvy, and AKQA, pioneering the intersection of storytelling and technology through innovative approaches.
Additionally, he is the co-founder and program director of the Scandinavian Creative AI Summit, establishing himself as a global expert in the fusion of AI and creativity.