Session Overview
As the mobile era gives way to the ambient era, where AI anticipates user needs and delivers personalized services, the marketing paradigm is undergoing a transformation. This session will explore the concept and characteristics of ambient computing and marketing, analyzing successful applications by global companies. Special focus will be given to innovative implementations in smart homes, retail, and advertising.

The session will also introduce key technologies enabling ambient marketing, such as IoT, on-device AI, and physical AI, while addressing privacy protection and ethical considerations. Finally, it will outline strategic directions that companies must adopt to thrive in the ambient era and examine how personalized, proactive marketing can revolutionize consumer experiences.

Key Topics

1. Marketing Innovation Driven by Ambient AI

2. Case Studies of Leading Companies

   • Global success stories in ambient marketing

   • Innovations in smart home, retail, and advertising

3. Core Technologies Behind Ambient Marketing

   • IoT, on-device AI, and physical AI

   • Privacy protection and ethical considerations

4. Future Outlook and Business Strategies

   • Opportunities and challenges in the ambient marketing era

   • Strategic directions for companies to stay ahead

The emergence of the ambient era demands a fundamental shift in marketing approaches. This session will explore opportunities to enhance consumer experiences through proactive and personalized marketing strategies while addressing concerns about data privacy.