The Present and Future of AI Technology for Marketers: AX & AI Agents
Session Overview
If Generative AI is already a reality, is the era of AI Agents still in the future? AI agents are set to redefine marketing with hyper-personalization, automation, and real-time optimization. In fact, some companies are already developing predictive AI agents that can anticipate and respond to consumer behavior in real time.
At DMS, a panel of AI and marketing experts will explore:
✅ The key concepts and trends marketers need to master today
✅ Global case studies of AI-driven marketing success
✅ The future impact of AI agents on brand strategy, customer experience, and digital marketing
Join this session to understand AI’s next frontier and prepare for the future of AI-powered marketing.
About Kim Deok-jin | Director, IT Communication Research Institute
Kim Deok-jin is an expert with over 10 years of experience in big data and artificial intelligence (AI). As a technology communicator, he specializes in bridging IT with society, culture, and business, making complex technologies more accessible.
For over a decade, he has been a regular IT panelist on major broadcast news and radio programs, solidifying his role as a leading IT communicator. Currently, he serves as the Director of AI Education at Sejong Cyber University and a Visiting Professor at Kyung Hee University’s Graduate School of Media & Communication, where he focuses on AI research, education, and consulting.
About Choi Yoon-seok | Tech PM, Microsoft
Choi Yoon-seok has led technology teams for over 20 years across global tech giants such as Oracle and Microsoft. During his tenure at Oracle, he played a key role in Internet Technology, Mobile Labs, Embedded Systems, and ISV/OEM divisions.
Since joining Microsoft, he has worked in the Developer Platform division and Global Engineering (Commercial Software Engineering). Currently, he serves as a Tech PM in the Industry Solutions Engineering team, dedicated to advancing emerging technologies and their applications.
About Cho Yong-min | CEO, Unbound Lab
Cho Yong-min leads investment strategy at Unbound Lab, specializing in AI DeepTech and Commerce AI investments in early-stage startups and public companies in both the U.S. and South Korea.
With a career spanning Accenture, IBM, Samsung, and Google, he has successfully driven technology and marketing partnerships while solving critical business challenges. Now, he focuses on AI-driven transformation, helping businesses enhance efficiency and productivity beyond conventional financial restructuring.
His firm is composed of AI developers and business consultants, positioning itself as a research-driven investment company that provides real-world operational impact through strategic AI bolt-on investments and roll-up projects.