Brand Discovery Strategies in the Age of AI Commerce
Session Overview
As AI increasingly searches, compares, and even completes purchases on behalf of consumers, brand strategy must evolve as well. In this new era of AI-driven commerce and customer experience, brands need to rethink how they are discovered, selected, and trusted.
This panel brings together a CX futurist, Mars Wrigley’s digital commerce leader, and Rezolve AI’s APAC managing director to explore the new rules of brand discovery in an agentic commerce environment.
Together, they will share practical perspectives on how brands can stay visible, relevant, and credible as AI becomes a more active participant in the customer journey.
Speakers
Katja Forbes
The CX Evolutionist
Author of the bestseller Machine Customer
Katja Forbes is a globally recognized customer experience futurist, business strategist, author, and keynote speaker known for her insights at the intersection of AI, design, and human behavior.
With more than 30 years of experience, she has helped major organizations navigate technological change while advising global brands on experience innovation, data ethics, and innovation leadership.
Katja is an active international conference speaker and a strong advocate for shaping technology in ways that create a better future for both business and humanity.
With more than 30 years of experience, she has helped major organizations navigate technological change while advising global brands on experience innovation, data ethics, and innovation leadership.
Katja is an active international conference speaker and a strong advocate for shaping technology in ways that create a better future for both business and humanity.
Swagat Choudhury
Global Director, Digital Commerce
Mars Wrigley
Swagat Choudhury is an industry leader with more than 20 years of experience in digital transformation, having driven growth and innovation across global brand portfolios including Diageo and Mars.
As an international keynote speaker, he shares insights on how technology, data, and creativity are converging to shape the future of commerce and consumer experience.
He also extends his digital expertise into the social sector as a Trustee of Dogs Trust, helping strengthen the organization’s mission through digital innovation.
As an international keynote speaker, he shares insights on how technology, data, and creativity are converging to shape the future of commerce and consumer experience.
He also extends his digital expertise into the social sector as a Trustee of Dogs Trust, helping strengthen the organization’s mission through digital innovation.
Oliver Tan
Managing Director, APAC
Rezolve AI
Oliver Tan leads Rezolve AI’s APAC business, driving agentic commerce initiatives that help major retailers and brands build next-generation AI-powered commerce experiences.
An expert in AI applications, standards, and governance, he is known for translating complex AI initiatives into real business outcomes.
Before joining Rezolve AI, Oliver founded and led ViSenze for 12 years, growing it from an AI lab spinout from the National University of Singapore into a globally recognized AI retail technology company, which was successfully acquired by Rezolve AI in 2025.
ViSenze was recognized by Gartner Hype Cycle, AWS Tech Partner of the Year, CB Insights Retail Tech 100, and Shopify Top AI Site Search 2025. Oliver is also active in public policy discussions around Responsible AI and has published more than 40 AI-related articles through platforms including the Forbes Technology Council.
An expert in AI applications, standards, and governance, he is known for translating complex AI initiatives into real business outcomes.
Before joining Rezolve AI, Oliver founded and led ViSenze for 12 years, growing it from an AI lab spinout from the National University of Singapore into a globally recognized AI retail technology company, which was successfully acquired by Rezolve AI in 2025.
ViSenze was recognized by Gartner Hype Cycle, AWS Tech Partner of the Year, CB Insights Retail Tech 100, and Shopify Top AI Site Search 2025. Oliver is also active in public policy discussions around Responsible AI and has published more than 40 AI-related articles through platforms including the Forbes Technology Council.
Soyeon Kim
CEO, Quantumlink Partners
(Former) VP of Marketing, Coupang Eats
Soyeon Kim is a marketing leader with 18 years of experience driving business growth across global companies through sales, B2B marketing, and B2C marketing.
Working across Singapore and Korea, she has built deep expertise in digital marketing, brand strategy, and user growth through roles at Google, Meta, Huawei, Uber, and Coupang Eats.
At Google, she led the Asia-Pacific launch of Think with Google and developed insight-driven advertising strategies. At Meta, she helped companies accelerate digital transformation through the development and launch of the “Zero-Friction Future” narrative and related campaigns.
She also led the Asia-Pacific launch of Huawei AppGallery and its app promotion monetization efforts, and played a key role in building early growth foundations for Uber Korea and Coupang Eats through user acquisition and retention strategies.
She currently serves as CEO of Quantumlink Partners, where she supports companies through business consulting and executive coaching grounded in practical cross-market experience and strategic insight.
Working across Singapore and Korea, she has built deep expertise in digital marketing, brand strategy, and user growth through roles at Google, Meta, Huawei, Uber, and Coupang Eats.
At Google, she led the Asia-Pacific launch of Think with Google and developed insight-driven advertising strategies. At Meta, she helped companies accelerate digital transformation through the development and launch of the “Zero-Friction Future” narrative and related campaigns.
She also led the Asia-Pacific launch of Huawei AppGallery and its app promotion monetization efforts, and played a key role in building early growth foundations for Uber Korea and Coupang Eats through user acquisition and retention strategies.
She currently serves as CEO of Quantumlink Partners, where she supports companies through business consulting and executive coaching grounded in practical cross-market experience and strategic insight.