CX Innovation via Character AI: The Art of Anthropomorphic Interaction and Behavioral Conversion

Session Overview

We are entering the era of Data Intelligence, where AI is becoming a core persona across customer touchpoints. Yet many companies still focus only on integrating AI itself, without addressing how technology should connect with the human heart.

In this session, we reveal practical strategies for how Character AI builds emotional relationships with customers, reshapes brand attitudes, and ultimately drives real purchasing behavior.

Based on 14 days of in-depth observation of users aged 20 to 40, we identify motivations behind interacting with brand-representative AI, track the “Moment of Transition” where relationships evolve through communication, and clarify what triggers trust and conversion.

We also introduce Hyper-Personalized Feedback—interpreting hidden intent and needs in real time—as a critical trigger that goes beyond satisfaction to drive action and build powerful brand fandom.

Transcend technical utility and discover the AX (AI Experience) Brand Roadmap that moves hearts and delivers tangible business results.

Speaker

Junyoung Park, Ph.D.

CEO

CrossIMC / Visiting Professor at Ajou Graduate School of Business

Junyoung Park is a distinguished branding expert who has spearheaded brand value systems and Integrated Marketing Communication (IMC) strategies for global tech giants and leading Korean corporations, including the successful launch of Apple Korea, as well as projects for LG Energy Solution and SK Telecom.

As the author of the bestseller The Smartphone of Gen Z, she has provided profound insights into the culture codes of digital natives. Recently, her pioneering research on how psychological and emotional interactions with anthropomorphic AI influence the formation of customer relationships has garnered significant attention from both academia and the industry.

Currently, as an Actionist who bridges the gap between theoretical research and business results, she consults on AI Experience (AX) and hyper-personalized brand experience design, architecting new growth engines for future-ready enterprises.