Global Entertainment Platform Spotify: Expanding Beyond Music to Fan Culture
We'll explore how initiatives like Spotify Wrapped became a cultural landmark, capturing the essence of a year in music. Beyond Wrapped, we'll examine how Spotify ignites fandoms and fosters real-life connections through innovative programs like Kingdom. Ultimately, we'll see how Spotify consistently pushes creative boundaries, co-creating culture with artists and fans and cementing its position as a driving force in youth culture across the region.
About Jan - Paul Jeffrey | Head of Marketing, Spotify
An award-winning international marketing professional with over 20 years of diverse experience and specialized expertise. Has led hyper-growth for online businesses, tech startups, and both luxury and low-cost brands, achieving proven success both directly and through high-performing teams across the UK and China. In 2020, was recognized as one of Asia Pacific's Top 50 most influential marketers.
Possesses extensive experience in Consumer Marketing, Digital Marketing, eCommerce, and Retail Store operations, gained from working in high-priority beauty and grooming business units at Procter & Gamble for 13 years. Has also led haircare brands at L’Oréal, supplied prestige products to consumers, and driven hyper-growth for Spotify and eCommerce startups.
A forward-thinker, launched the first eCommerce site in 1999, transitioned sales presenters to DVD in 2000, developed L’Oréal’s digital strategy across APAC in 2013, shifted focus to eCommerce in 2016, and built a price-sensitive digital strategy for low-cost airline Jetstar (owned by the Qantas Group), one of Asia Pacific’s largest low-cost carriers, in 2017. By 2019, had doubled growth in Spotify’s fastest-growing global region.