The Trend and Future of Global CTV Advertising

Session Overview

As cord-cutting accelerates and traditional broadcast growth slows, Connected TV (CTV) has emerged as a new digital advertising medium and is growing rapidly.

Leveraging its position as the global No. 1 Smart TV manufacturer, Samsung launched TV Plus, its proprietary FAST (Free Ad-Supported Streaming TV) platform, and has officially entered the CTV advertising market.

In this session, he will examine the current landscape of the global CTV advertising market and share how Samsung has evolved TV from a simple content-viewing device into a leading CTV platform integrated with data and solutions.

He will also discuss how Samsung Ads is adapting to the new dynamics of the CTV advertising market and creating differentiated advertising value.

Speaker

Guiho Lee

EVP

Samsung Electronics

Guiho Lee has worked at Samsung Electronics for seven years, where she helped build the foundation of its TV service business.

She is a service business specialist who has led advertising service revenue growth and created new advertising business opportunities.

She currently leads the service business within Samsung’s VD (Visual Display) division.