Ad-Tech Trends 2026: How are Marketing Performance and ROI Measurement Evolving in the Age of AI (Tentative)
Session Overview
In 2026, as AI has evolved beyond a simple tool into an “agent” across marketing, success increasingly depends on advanced measurement and data utilization capabilities.
In this session, experts from Google, Meta, and Kakao gather to discuss how ROI measurement standards are changing and how to build a stronger Data Foundation in the era of AI.
Through a discussion format, we will share actionable insights from big tech—focusing on measurement advancements that can be applied immediately in practice, moving beyond technical complexity, and maximizing AI advertising performance.
Speakers
Clair Jung
Measurement and Analytics Lead
Google
Clair develops strategies to strengthen data capabilities (Data Strength) for large enterprise advertisers at Google,
and leads the establishment and advancement of the Data Foundation.
She helps maximize advertising performance by leveraging Google’s solutions, including GA4,
and supports advertisers in making data-driven decisions.
Yaewon Kim
Marketing Science Partner
Meta
Yaewon Kim is a data-driven marketing strategy expert. She currently works at Meta as a Marketing Science Partner,
where she helps businesses grow by analyzing and optimizing advertising performance.
With experience as a consultant and data scientist at global tech and consulting firms including Bain & Company and IBM, she has built deep expertise in developing data-backed strategies to solve complex business challenges.
Drawing on hands-on work diagnosing business performance and uncovering new growth opportunities using diverse data sources and analytical methods, she provides consulting on marketing effectiveness measurement, insight generation through data analysis, and optimization strategies—continuously exploring innovative approaches to maximize advertisers’ business outcomes.
With experience as a consultant and data scientist at global tech and consulting firms including Bain & Company and IBM, she has built deep expertise in developing data-backed strategies to solve complex business challenges.
Drawing on hands-on work diagnosing business performance and uncovering new growth opportunities using diverse data sources and analytical methods, she provides consulting on marketing effectiveness measurement, insight generation through data analysis, and optimization strategies—continuously exploring innovative approaches to maximize advertisers’ business outcomes.