Global Social Commerce Trends and Insights: Guidelines for Targeting the Global Market
Consumers' use of social platforms is not decreasing at all. Social media is a huge window to create demand.
Through Chris, a world-class expert at DMS, we will grasp the core of the vast amount of data and understand the current state of social commerce around the world.
About Chris Baker
Brand strategy and digital marketing expert who has grown more than 130 brands.
As the founder of Totem Media, Chris is keenly focused on what the future of marketing looks like. He writes, speaks and works with clients to help unlock growth opportunities with new markets, channels and technologies. Totem reports and white papers on topics such as China, DTC branding, AI and social commerce have been downloaded 1.0million+ times. In his 20 years of experience as a marketer and strategic planner Chris has been centered around connecting the global, China and APAC ecosystems, re-mixing best practices from each area. He has helped some of the world's top brands achieve meaningful breakthroughs; Apple, Volkswagen, Starbucks, Nike/Converse, Virgin, Omega/Swatch Group, Tencent, New Balance, Disney, among others.