AI, the Game Changer in Advertising and Marketing Planning: How to Innovate with AI Assistants
Session Overview
In marketing planning, teams often can’t even agree on the fundamentals—starting with who the core target really is. Brand insights vary by stakeholder, KPIs drift away from strategy, and what should become clearer through planning often becomes even more ambiguous. It’s a familiar scene—but it doesn’t have to be the default anymore.
Here’s what AI now makes possible:
With nothing more than a project brief, you can generate a structured strategic framework, align decisions around data-driven logic, and produce creative first drafts—from ad scenarios to image direction. Work that used to take multiple practitioners weeks can now be completed in hours.
This shift elevates the role of marketing leaders and planners. By using AI as a sidekick, they can ask smarter questions, sharpen ideas faster, and solve core business challenges at a higher strategic level.
Ai-CEPT makes this real—an end-to-end workflow that connects everything seamlessly, from the RFP to the storyboard. Outcomes clients can feel immediately include shorter lead times, faster decision-making, and reduced operational risk. This isn’t AI designed to cut headcount—it’s AI designed to amplify planning and production capability and impact in advertising and marketing. In this session, you’ll see exactly how it works in practice.
Speaker
He also serves as an adjunct professor at Hanyang University Graduate School of Journalism & Mass Communication. He is currently studying AI Implications for Business Strategy at MIT Sloan School of Management.
He is a bestselling author of titles including Super Positioning and Strategists and Ultimately, Concept.