Riding the Wave of Digital Transformation: Yuhan-Kimberly’s Challenge
Session Overview
As AI becomes an everyday reality rather than a futuristic concept, how can manufacturing companies stay connected with their customers?
This session explores the evolving landscape of AI transformation and the challenges faced by FMCG manufacturers. We’ll discuss Yuhan-Kimberly’s approach to embracing this wave of innovation, sharing key insights, experiments, and lessons learned.
Key Discussion Points:
1. AI Transformation in a Manufacturing Company – How Yuhan-Kimberly is navigating the digital shift.
2. Balancing Internal Expectations and Consumer Needs – The challenge of ambidextrous innovation.
3. On the Road to AI Transformation: Achievements & Lessons Learned
We are a manufacturing company—do we even have AI experts?
Where does AI fit in? Does it actually drive measurable results?
Large investments come with high costs—what’s the ROI?
About Bae Hyun-jung | Head of AI & Data Center, Yuhan Kimberly, Ltd.
Bae Hyun-jung is a seasoned expert with over 20 years of experience in corporate operations consulting, market research, and consumer insights, leveraging data and technology to drive business success.
Since 2022, she has been leading AI, Data, and Digital Transformation initiatives at Yuhan-Kimberly, spearheading the company’s efforts to integrate cutting-edge technology into its operations and customer engagement strategies.