DMS 2026 — Featured Panel | Lars Bastholm, Nadia Touil Louis & Bill Yom

Will the Evolution of AI Creativity Ultimately Win Human Consumers’ Choice?

Session Overview

Generative AI is rapidly transforming the speed, efficiency, and scalability of advertising and content creation. But producing creative work faster, at greater volume, and with increasing sophistication does not automatically guarantee consumer choice.

In the end, the brands that win are not simply the ones with the most advanced technology, but the ones that create messages capable of moving human emotion, context, and trust.

This session brings together Lars Bastholm, former creative leader at Google and Ogilvy and now Founder & CCO of Bastholm Creative Consulting, Nadia Touil Louis, Head of Digital Marketing and eCommerce at Nestlé, and Bill Yom, Chief Creative Officer of Jung von Matt Hangang.

Together, they will discuss what it truly takes for AI-driven creativity to translate into consumer choice and brand performance. From the perspectives of creative leadership, digital marketing and commerce, and agency management, they will explore the standards AI-generated work must meet in order to earn human resonance and persuasion.

Speakers

Lars Bastholm
Lars Bastholm
Founder & CCO
Bastholm Creative Consulting
Lars Bastholm is a creative consultant working at the intersection of storytelling, technology, and emerging media. He advises brands, agencies, and cultural institutions on how to turn new tools, including generative AI, into meaningful creative and business outcomes.

He has held senior creative leadership roles at global organizations such as Google, AKQA, and Ogilvy, building a truly international perspective through work across global markets.

Based in Copenhagen, Lars continues to develop platforms, events, and ideas that explore the future of creativity.
Bill Yom
Bill Yom
Chief Creative Officer
Jung von Matt Hangang
Bill Yom is a global creative leader who has built his own creative identity across both German and Korean cultures. He began his career in Hamburg and is now based in Seoul. He believes creativity has the power to change society and culture for the better.

Before joining Jung von Matt Hangang as Chief Creative Officer, he led creative teams at BBDO/Interone, Serviceplan, Cheil Worldwide, and Cheil Greater China. Over the years, he has worked with global brands including TIRTIR, Samsung Mobile, Volkswagen China, Mercedes-Benz, BMW, Dot, Krafton PUBG, and Laneige.

His work has been recognized at major international award shows including D&AD, New York Festivals, The One Show, Clio Awards, London International Awards, ADC Europe, Spikes Asia, Eurobest, and Cannes Lions, earning Grand Prix as well as Gold, Silver, and Bronze awards.

He was also the first Korean to serve as Jury President for the Cannes Lions Innovation category, and later served as Jury President for Creative eCommerce and Brand Activation at Spikes Asia. He has also been named among the APAC Top 100 Creatives and Korea’s Top 3 Creatives.