From Social Media to GEO:
Finding the Best Brand Narrative in the AI Era
Session Overview
In the era of generative AI, many companies are turning their attention to GEO (Generative Engine Optimization). But GEO alone does not build a brand. The way AI understands and describes brands is ultimately shaped by the social content, earned media, and countless digital signals that companies have accumulated over time.
In this session, we will explore how AI perceives, summarizes, and evaluates brands across Korea and global markets, and highlight the gaps and risks in brand perception that can easily be overlooked when focusing on GEO alone. You will also learn how to layer GEO on top of a data strategy built on social media, media intelligence, UGC, and earned media—so that you can move beyond simply being “visible” to becoming a brand that is truly “chosen.”
We will also discuss why AI-driven media intelligence is rapidly becoming a core capability not only for marketing and PR teams, but also for executive leadership, and share a practical approach to monitoring, shaping, and optimizing brand perception in an AI-first world.
By the end of this session, participants will walk away with a new perspective on GEO—not as a passing tactic, but as the final layer of a strategy grounded in their existing digital marketing efforts—along with a clear framework for using AI and social data to drive sustainable, structural brand growth.
Speaker
She has led numerous projects leveraging AI-driven media intelligence to transform fragmented digital signals into actionable insights, and brings strong cross-market experience across Korea and Japan as a key strength.