Why the “Human Connection Renaissance” Matters
in the Age of AI

Session Overview

AI and automation have undeniably increased marketing efficiency, yet many consumers continue to feel digital fatigue and a growing lack of authentic communication.

As brands rely more heavily on data and algorithms, engagement can be reduced to metrics and optimized numbers—sometimes weakening genuine emotional resonance between brands and customers.

This session argues that the future of marketing will not be determined by who uses the most advanced technology, but by who can use technology to restore human connection. Drawing on insights from cognitive psychology, we will explore why humans are wired for social bonding (including the role of the Default Mode Network) and how platforms, creators, and marketing approaches can activate social reward systems to drive meaningful, sustained growth.

• Beyond efficiency: Why more automation can still lead to more disconnection
• Human nature: What cognitive psychology reveals about our need to connect and belong
• Brand growth: How marketing can rebuild trust, closeness, and social bonding at scale

Speaker

Hyunjin Oh

Business Head

Snap, Aleph

LinkedIn Thought Leadership Blog

Hyunjin Oh is a marketing leader grounded in a master’s background in cognitive psychology. Through market research, UX planning, and digital transformation consulting, she has explored what kinds of marketing approaches people need most as society evolves.

She currently leads Snap’s business in Korea as Business Head at Aleph, supporting Korean brands in connecting with global Gen Z audiences and scaling their impact through platform-driven growth.